Posted by Singing Dog Vanilla / Blog / 0Comments
A few days ago I was one of the guest lecturers at the World Trade Day and National Small Business Export Summit. It was held in Spokane, Washington this year. During a question and answer period, I casually revealed that at Singing Dog Vanilla we do not have an advertising budget. After the talk, enough […]
A few days ago I was one of the guest lecturers at the World Trade Day and National Small Business Export Summit. It was held in Spokane, Washington this year. During a question and answer period, I casually revealed that at Singing Dog Vanilla we do not have an advertising budget. After the talk, enough of the audience cornered me to ask more on this subject that I thought perhaps some of you who are thinking of starting a company in the Natural Products world may be interested as well.
We Choose to Exceed Your Expectations
This doesn’t mean that advertising is bad. There are many resources to help you make a decision about what is best for your company. It is just our opinion that advertising is not the correct path for reaching our new fans. Yes, we could pay to get in magazines or to show up on a billboard in your town. But why not just invest our resources into making sure that our vanilla products and customer service exceed your expectations and let our fans spread the word for us? It forces us to strive to make our customers so satisfied with the entire experience of finding and using our vanilla that they feel compelled to tell others for us.
New Product
Our newest product is our Vanilla Tangerine Lip Balm. So far this is proving to be our most popular lip balm flavor. If it isn’t the best we can do then we shouldn’t be offering it. If it shows up on your Instagram feed because your friend shared it and said, “you gotta try this!” then we know it deserves to remain in our line-up of vanilla products. My proudest moment was when someone recommended Singing Dog Vanilla to me without knowing that I am one of the founders.